The Accountability Studio
By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new
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Recent Episodes
What’s the Recipe for a Proper Advertising Disclosure?
While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers,...
What Does it Mean to Have a “Reasonable Basis” Standard?
Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level...
With Great Power Comes Great Responsibility
In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to...
So, Who's Making These Advertising Rules?
In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices...
The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace
Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as...
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